Max Elite Model Look India 2014 finalists will battle it out in China

Victoria Da Silva, Vijaya Sharma, Rinku Malik, ELITE MODEL LOOK INDIA 2014, Marc Robinson,  Narendra Kumar, Nupur Tron,

Narendra Kumar, Vasanth Kumar, Vijaya Sharma, Rinku Malik, Nupur Tron, Victoria Da Silva and Marc Robinson

Gone are the days of Indian supermodel. Remember Madhu Sapre, who was a rage with the masses? Her perfectly chiseled body and an envious face scorched the ramp in the 90s. Let’s not forget that Aishwarya Rai was the most sought after model before she became a Bollywood heartthrob. But Indian fashion scene has changed since then. Now designers get into frenzy to sign up a Bollywood beauty for their shows. The very first question asked is, “who is the Bollywood showstopper?” The allure of Indian supermodel has faded since long. But Max, a division of Lifestyle International (P) Ltd., is trying to revive the lost glory of Indian supermodel and trying to scout talent across the country who can represent India at an international level. They want an Indian face to be listed among the elite club of supermodels and carve a place in the international fashion scene. That’s why they have collaborated with the world-famous model agency Elite who have promoted faces like Cindy Crawford, Adriana Lima, Gisele Bündchen among others. Not many Indian supermodels have found the international recognition other than Ujjwala Raut, Lakshmi Menon and a few others. Max is trying to break this mold.

Girls in Final round

Mumbaigloss was invited to the grand finale of ELITE MODEL LOOK INDIA 2014 last Sunday at Sofitel, BKC. Finalists from various cities like Delhi, Chandigarh, Kolkata, Bangalore and Mumbai gave their shot to win this coveted title. Rinku Malik and Vijaya Sharma from Delhi won the titles after battling it out with the gorgeous models across the country. The winners will now represent India at the international finale in China and secure a 3 year contract with the Elite agency. Their full grooming responsibilities will be taken care of by Max and Elite.

ELITE MODEL LOOK INDIA 2014, Rinku Malik, Vijaya Sharma

Vijaya and Rinku

The show was judged by Victoria Da Silva – World President Elite Model Look accompanied by Narendra Kumar (Fashion Designer), Vasanth Kumar (Executive Director, Max), Marc Robinson (Project Head, Max EML India 2014) and Nupur Tron (License owner, Elite Model Look in India). Speaking about the event, Designer Narendra Kumar said, “Elite brings a greater international focus to Indian fashion which is desperately needed at a time when Bollywood has consumed the industry.  An elite Indian supermodel would also put India on the global fashion map.”

Finalists

All the best Rinku and Vijaya! Hope you make India proud and win the finals.

What do you feel about Indian supermodels? Can they make an impression at the international arena?

About MumbaiGloss

Parimita Chakravorty is an author, blogger, features writer and a communications specialist. She has written for various popular magazines and websites related to beauty, fashion, jewellery and lifestyle, including HAIR India, Femina.in, BeBeautiful.in, Hello, etc. She has also contributed to various youth blogs and magazines. Her book ‘Look Stunning At Any Size’ has been well appreciated and received by the readers. Currently, she is part of India’s leading IT brand and takes care of their internal communications. Parimita is also working towards bringing awareness about Endometriosis in India; a silent epidemic which is consuming a lot of lives. She manages a page ‘Endometriosis India Files’ where patients discuss their condition and diagnosis.
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