Farah Khan Ali designs jewellery for Tanishq

Farah Khan Ali, ace jewellery designer has collaborated with Tata brand to design exclusive diamond jewellery for Tanishq woman. Inspired by Persian aesthetics, the collection is a feast to the eyes with intricate floral designs, which have both traditional and modern appeal. An assortment of earrings, finger rings and pendant sets, the beautiful diamond accessories are crafted in 18k yellow gold with different stones like rubies, emeralds, pearls, citrine, amethysts, topaz and several others. The Farah Khan for Tanishq collection was unveiled by Ms. Farah Khan Ali and Mr. C.K.Venkataraman, CEO, Jewellery Division, Titan Company Limited. It is marketed under premium fashion jewellery segment. The collection starts from 1.5 lakh onwards.

Farah Khan Ali, shared her enthusiasm on the occasion, “It is an honor to be associated with a Tata Brand like Tanishq. Designing a collection for them using my design aesthetics and sensibilities was a wonderful experience as Tanishq and my brand Farah Khan share the same values and beliefs. Known for trust, quality, superior design and craftsmanship, both brands are well reputed in the world jewellery design arena.  With this collection, I hope to recreate the magic of the Farah Khan design aesthetics for the Tanishq woman, who wants great design in a range that caters to her needs, who aspires to be fashionable yet traditional, where dreams spell design, and where precious becomes timeless.”

The launch of her jewellery line with Tanishq saw many celebs at the event, including her parents, her sisters, her brother Zayed Khan and ex-brother-in-law Hrithik Roshan. Her friends and family cheered her collaboration with Tanishq.

C K Venkataraman CEO Jewellery Division Titan Company Limited and Farah Khan Ali with Actor Hrithik Roshan at the launch of the collection Farah Khan for Tanishq

Family affair’ Actor Sanjay Khan with wife Zarine Khan, Daughter Sussanne Khan Roshan & Farah Ali Khan along with C K Venkataraman CEO Jewellery Division Titan Company Limited

Farah says “I don’t love to design, I live to design” and “the day I discover myself, I shall cease to exist”.

In a short span her label; Farah Khan Fine Jewellery has become synonymous with setting high standards for style, quality, detailing, design and elegance. Her brand has been adorned by many international celebrities like Beyonce and Serena Williams as well as Bollywood beauties like Deepika Padukone, Priyanka Chopra, Aishwariya Rai Bachchan, Kareena Kapoor and so on.

Kudos! Farah. We are glad that due to your collaboration with Tanishq, a designer jewellery will not remain a distant dream for many.