Lakme MakeupPro App review which was launched during LFW Spring/Summer 15

During Lakme Fashion Week Spring/Summer 2015, day 1 saw launch of Sculpt range of beauty products from Lakme as well as launch of India’s first ever real-time makeup app called Makeup Pro. The show curated by Lakmé expert Natasha Nischol and Lakmé’s face Shraddha Kapoor played the muse.

Lakme Fashion Week Spring Summer 2015,  Shraddha Kapoor,  Sculpt, Lakme Makeup Pro App

Natasha brought alive various art forms in makeup looks – inspired by Sculpt – including etching, bronze, mosaic, clay and paint. Later, Lakmé’s revolutionary Makeup Pro App was launched. The app claims to be a real-time virtual makeover app with complete palette of shades and looks across the Lakmé portfolio. From prepping the skin to applying makeup, this app lets you try how each product looks   on you digitally. Lakmé’s prostylist looks created by makeup experts, including the look that Shraddha sported on the runway today, is the highlight of the app.  You can simply try the look in a single click.

Lakme Makeup Pro app review

“In our 15th year at Lakme Fashion Week, we reinvent make-up – presenting it as avant garde looks, in line with fashion.  The new hi-definition matte lipstick is the star of the Lakme Absolute Sculpt line – our trend forecast at Lakme Fashion Week for this season. Taking it one step further, we empower every Indian woman to experience this beauty trend first hand with the first of its’ kind – Lakmé Makeup Pro app. A true revolution in the world of makeup, this real-timeMakeup Pro app promises to be the biggest blockbuster in beauty and we are absolutely thrilled to bring it to all makeup lovers all over the country”, said Purnima Lamba, Head of Innovation at Lakmé.

Lakme Makeup Pro app review

“Makeup Pro is an amazing app and I simply love experimenting with my favourite looks. Every time I have 5 min free during shoots, this is what I am using! It is extremely user friendly and helps me select colors and styles that compliment me, in an instant. I also love how I have access to all the Lakmé makeup right on my fingertips.” said Lakmé face Shraddha Kapoor.

So, I decided to give it a try and therefore downloaded it on my phone today. This approx. 38 MB file took almost 15 minutes to download on my 3G connection. I don’t know if it will be faster with a wi-fi. Once the app was installed it wasn’t difficult to login as I logged in with Facebook credentials. The app doesn’t publish on Facebook automatically which is a good thing.

Once you log in to the app, on the left hand corner is a drop down box which lists saved looks, tutorial, details about the app, privacy policy, etc. The app automatically opens in a mirror like screen where it asks to click a self-portrait in a good light condition to get real-time makeup suggestions. You can choose to ask your friend to click a good picture by reversing the camera settings with a click. You can also upload an old picture from your phone folders, facebook album, etc.

 

So I decided to use my old picture to get Lakme Makeup Pro suggestions. As soon as I uploaded my image, the scanner tried to map my face and a pop up appeared to highlight my eye, eyebrow and lip area. It asked if the smile was showing any teeth. With a swipe the dots were adjusted and I was ready for a digital makeover. The palette of options appeared for face, eyes, skin, lips and Pro Makeup makeovers. As and when I touched each of the options, further options appeared. For example lips opened a wheel of shades for lipstick as well as lip-gloss. The app also allows to control the intensity of the product applied which helps in getting realistic results. Low setting was always better. I had a lot of fun trying out various shades of eye liners, lip-glosses, eye-shadows, etc.

Lakme Makeup Pro App review

But when I decided to try the readymade Pro Makeup makeovers/looks. It was a disaster. The makeup looked so cakey and unreal. There is no way you can control the set colours in the readymade makeovers and most of the designed looks made me look like a ghost. I wanted to look like Kareena though. Doesn’t my face remind you of the ghost from the Grudge series? Jokes apart, I think these readymade settings are not convenient at all as one look cannot fit all.

Lakme Makeup Pro App review

Anyway, I decided to get back to the manual makeover session. Once the desired adjustments were made in my manual makeover journey, I was ready to lock and save that look. The app allows you to compare the before and after look. Once you are completely satisfied then you can save your look which stays in a folder in the app for as long as you want. If you are not happy with something, you can always delete it. The app suggests all the Lakme products used to create the look and gives you an option to put them in a cart and buy directly through the app. How cool is that.

Lakme Makeup App review

I recently tried another beauty app called Perfect365 and found it better in terms of face mapping and makeover options. But as Lakme Makeup Pro App is trying to promote their own products so they cannot have a gamut of looks or colour palettes to try on their app.

The app hangs sometimes and takes time to load a few pictures. It has been downloaded a little over 100 times and has a long way to go before it become the most sought after beauty app in the Indian market. Still, I feel it is a good attempt by the Lakme India team and certainly looks promising.

So fashionistas, you can rejoice as apps like these will make your beauty life seamless, or rather perfect. Now no need to waste your money on wrong products. You can try them digitally before buying. What do you think about this app?

Do leave a comment below.

About MumbaiGloss

Parimita Chakravorty is an author, blogger, features writer and a communications specialist. She has written for various popular magazines and websites related to beauty, fashion, jewellery and lifestyle, including HAIR India, Femina.in, BeBeautiful.in, Hello, etc. She has also contributed to various youth blogs and magazines. Her book ‘Look Stunning At Any Size’ has been well appreciated and received by the readers. Currently, she is part of India’s leading IT brand and takes care of their internal communications. Parimita is also working towards bringing awareness about Endometriosis in India; a silent epidemic which is consuming a lot of lives. She manages a page ‘Endometriosis India Files’ where patients discuss their condition and diagnosis.
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