Lavasa Women’s Drive to register in Guinness Book of World Records

Lavasa Women’s Drive is popular not because it celebrates women power, or it is trying to reinstate that women can drive as well; but it is serving a larger purpose – that is to get maximum awareness in early detection of cancer in women. If cancer is detected early, it can be cured in 80 per cent of the cases. Last year, they donated Rs. 10 Lacs with the registration fees collected to Tata Memorial Hospital, under Women Cancer Initiative. I think Lavasa Women’s Drive has efficiently married the two ideas of promoting Lavasa and working towards a social cause.

women driving, Lavasa Women's Drive

John Abraham, Prachi Desai and Diya Mirza flagged Lavasa Women’s Drive last year

Speaking about association with Lavasa Women’s Drive, Deveika Bhojwani, Vice- President, Women’s Cancer Initiative -Tata Memorial Hospital said, “Lavasa Women’s Drive has led to more women today being aware about cancers affecting women. Due to the initiative, Tata Memorial Hospital has been able to spread cancer awareness across Maharashtra benefitting many women from remote villages.”

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I have been following Lavasa Women’s Drive since 2009 when it was initiated and every year I see the number of participants growing in a massive way. This is an initiative of Times Red Cell. It is one of a kind car rally only for women in India. Two teams, one in Pune and the other in Mumbai have to drive down to Lavasa, a planned hill station located in Dasve. It is based on an Itailan city called Portofino. Lavasa is almost 200 kms away from Mumbai; a beautiful place surrounded by hills with a man-made lake. Though, I love this place, especially the walk across the long promenade with beautifully colored row houses and the restaurant right at the pier in their club. Lavasa hosts the two day event where women come and participate in various programs designed for their knowledge and entertainment.

Ravina Tandon at last year's award ceremony

Ravina Tandon at last year’s award ceremony

Lavasa Women’s Drive is a three times record holder in Limca Book of Records for maximum participation of women in a car rally in India. And this year they are aiming for Guinness Book of World Records in the largest number of women participants in a motor sports event. This year, the 6th edition of Lavasa Women’s Drive will be flagged off at Lower Parel (Mumbai) on 22nd February at 7 am. Regular celebrity sightings will mark the event along with the roaring participation of more than 800 participants from Mumbai alone.

Recently, the women participants from Mumbai were briefed on rules and regulations of the drive by the Indian Automotive Racing Club (IARC). The Lavasa Women’s Drive conducted in Time/Speed/Distance (TSD) format will run in compliance with the International sporting code. The participants have to drive to Lavasa with the help of Tulip Chart. Each car needs to have minimum of two women participants in the form of Driver and Navigator. The participants who are able to get maximum online votes are chosen for this rally.

Lavasa Women's Drive 2014

Devika Bhojwani, Neil Nitin Mukesh and Anuradha Paraskar in this year’s Mumbai briefing

Anuradha Paraskar, Senior Vice President-Marketing & Sales, Lavasa Corporation Limited said, “Response to Lavasa Women’s Drive has been phenomenal. This year 7000 women collectively garnered more than 32 lakh votes from friends and acquaintances’ from over 100 countries to enable their selection. Lavasa Women’s Drive has already been recognized as the biggest all women’s car rally in the country. With the 6th edition of the drive we are gearing up to make a mark on the world stage. We are attempting to set a new Guinness World Record for the largest number of women participants in a motor sports event.”

Girls are going to have a lot of fun with good music, rolling on the road on their favorite wheels this Saturday. Do cheer for them!

About MumbaiGloss

Parimita Chakravorty is an author, blogger, features writer and a communications specialist. She has written for various popular magazines and websites related to beauty, fashion, jewellery and lifestyle, including HAIR India, Femina.in, BeBeautiful.in, Hello, etc. She has also contributed to various youth blogs and magazines. Her book ‘Look Stunning At Any Size’ has been well appreciated and received by the readers. Currently, she is part of India’s leading IT brand and takes care of their internal communications. Parimita is also working towards bringing awareness about Endometriosis in India; a silent epidemic which is consuming a lot of lives. She manages a page ‘Endometriosis India Files’ where patients discuss their condition and diagnosis.
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