Smirnoff Experience Music Festival hits Mumbai for its second edition

Mumbaigloss was invited to the most unfake party by Smrinoff last week. It was a pure EDM pleasure and I loved every bit of it.  The stadium was jam-packed with music lovers who were shaking at the international beats. I am glad that Smirnoff started with such a music festival. The company promotes youngsters to enjoy parties intelligently and drink responsibly. This is such a great message for the younger generation. Few celebs like TV actress Barkha Bisht and Kollywood actor Indraneil were seen enjoying the show.

Barkha Bisht,  Indraneil,  Indian models,  Smirnoff Experience Music festival

Barkha Bisht and Indraneil at Smirnoff Experience Music Festival

Smirnoff Experience, India’s most unfake Electronic Dance Music (EDM) festival is based on the philosophy that Real fun begins with Real People. Smirnoff Experience was launched in 2013 and is set to redefine the festival-going experience for the growing community of dance music lovers in the subcontinent.

Smirnoff Experience Music Festival 2015 brings the ultimate unfake party to Mumbai (1)-1

Mumbai played host to the second edition of Smirnoff Experience Music Festival- India’s most unfake music extravaganza. The festival, headlined by Australian duo Knife Party and the masked enigma, The Bloody Beetroots, brought together thousands of music lovers at the NSCI Dome in Worli. Those attended were seen dropping the act, shedding all pretenses and enjoying a night of real fun and great music. This mesmeric evening also had performances by renowned Indian artists like Dualist Inquiry, Sandunes, Sound avatar and Kris Correya who set the tone for the evening.

Smirnoff Experience Music Festival 2015 brings the ultimate unfake party to Mumbai (4)

The Neon signboards that echoed the #unfake mantra and the quirky Talking Mirror just added to the theme. The brilliantly designed Eagle stage was a visual treat which further complimented the smashing music at the Smirnoff Experience Music festival.

bloody beetroot,  edm

All in all, this was a party which promised #unfakeit theme, best on music, a visual sensory experience and overall, a real party for the real dance music lovers. Considering the way everyone present shed their pretences and danced the evening away this was one party which lived up to its billing.

Enjoyed it thoroughly. Looking forward to the next one already.

About MumbaiGloss

Parimita Chakravorty is an author, blogger, features writer and a communications specialist. She has written for various popular magazines and websites related to beauty, fashion, jewellery and lifestyle, including HAIR India, Femina.in, BeBeautiful.in, Hello, etc. She has also contributed to various youth blogs and magazines. Her book ‘Look Stunning At Any Size’ has been well appreciated and received by the readers. Currently, she is part of India’s leading IT brand and takes care of their internal communications. Parimita is also working towards bringing awareness about Endometriosis in India; a silent epidemic which is consuming a lot of lives. She manages a page ‘Endometriosis India Files’ where patients discuss their condition and diagnosis.
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