Tanishq launches Mia 5 with coloured stones

bloggers meet Tanishq

Mia 5 launch

Mumbaigloss was invited to the launch of new collection of Mia by Tanishq on June 28. The new collection, called Colour Me Pretty consists of coloured stones accentuated with diamonds, set in 14K gold. Tanishq has tried to address the need of smart casual work wear jewellery which is pocket friendly. The range starts from Rs. 2999. The event saw a few celebs like actor & singer Vijayata Pandit, actor Sonal Sehgal, actor Anisa (Kalki’s cousin in ZNMD) and others. The event was hosted by MC Geetika Ganju. Fashion & Lifestyle Bloggers were also present at the event.

Anisa and Sonal at the launch

Anisa and Sonal at the launch

There was introduction about the new line by the chief designer and SVP marketing of Tanishq. What sets Mia 5 apart from the predecessors? Previous collections were more about filigree designs in yellow and white gold along with diamonds. It had pearls and mother of pearl giving it layers of style. The designs were light with modern cuts.

Mia by Tanishq

Old Mia collection

But Mia 5 brings in the element of coloured stones to the line. It looks much younger and vibrant. Colours like yellow, mint green, sky blue, purple have been introduced by using large special cut semi-precious stones – citrine, topaz, amethyst, etc. The collection is definitely smart and modern.

Mia by Tanishq

Mia 5 with coloured stones

I especially liked this ring. Isn’t this a beauty? The yellow stone set in white gold is my favourite.

Mia by Tanishq

My favourite from the new collection

If someone asks, why should one invest in light weight daily wear diamond-gold jewellery when they can easily wear imitations and junk. The brand is very clear in its marketing strategy. They are eyeing #WomenAtWork. At work, jewellery should be elegant and minimal. Chunky junk jewellery is not fit for the corporate meetings and imitations do not have enough polish and finesse to appear in board rooms. So, all those who are looking for some elegant and low cost diamond jewellery to wear to work, may be, Mia 5 is the answer. To know more about the collection and shop online visit: http://mia.tanishq.co.in/ Tanishq is a Tata entity.

About MumbaiGloss

Parimita Chakravorty is an author, blogger, features writer and a communications specialist. She has written for various popular magazines and websites related to beauty, fashion, jewellery and lifestyle, including HAIR India, Femina.in, BeBeautiful.in, Hello, etc. She has also contributed to various youth blogs and magazines. Her book ‘Look Stunning At Any Size’ has been well appreciated and received by the readers. Currently, she is part of India’s leading IT brand and takes care of their internal communications. Parimita is also working towards bringing awareness about Endometriosis in India; a silent epidemic which is consuming a lot of lives. She manages a page ‘Endometriosis India Files’ where patients discuss their condition and diagnosis.
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