Velvetcase.com brings 30 more jewellery designers and brands online

E-commerce business is booming everywhere. We tend to buy apparel, shoes, and electronics online without batting an eyelid. But when it comes to jewellery, especially fine jewellery, we are still sceptical and want to purchase from a reliable source. We want to invest in the right products which promise quality and authenticity. But there are a few brands who are braving this mind-set.

Pallavi Foley

Jewellery designer Pallavi Foley

Yesterday, Mumbaigloss witnessed 30 more designers added to their designer/brand base of Velvetcase.com, one of the e-commerce websites which offers fine jewellery, exclusive designs and certificate of quality to its clients. With over 100 designers in its portfolio, they ship to thousands of satisfied customers over 15 countries. The online portal already hosts over 100 designers, and 65,000 products, making it the largest collection of precious jewellery online. All jewellery is 100% certified by leading international laboratories, and the risk-free return policy is great for first time online buyers.

VelvetCase.com, has now brought together India’s premier jewellers such as Anmol, Zoya by Tanishq, Gemfields, Coriza by Minawala, Waman Hari Pethe, Tanya Rastogi by Lala Jugal Kishore, Neha Lulla, Laksh Pahuja, along with Jane Gordon & Minsun from New York amongst many others under one e-portal. Their designs will be accessible to a global clientele at VelvetCase.com. Kapil Hetamsaria, Co-Founder & CEO, Velvetcase.com said, “Now, a consumer from France can buy jewellery from a designer in Bhopal. It’s truly exciting to create this borderless marketplace.”

Actress Kirti Sanon at Velvetcase launch

Actress Kirti Sanon and Mumbai Pro-Kabaddi team were also present on the occasion along with the elitist jewellers in the city.  Velvetcase.com is a portal where tradition meets technology. Now buying jewellery is as easy as tapping on your smart phone screen. There is still a long way to go before Indian consumers majorly open up to the idea of buying expensive jewellery online.

Mumbai Pro Kabaddi players-Masayuki, Anup Kumar and Mohit Chhillar

Mumbai Pro Kabaddi players-Masayuki, Anup Kumar and Mohit Chhillar

The company sounds promising as it claims a 350 per cent rise in the business in the last 6 months but only time will tell if this is the way our coming generations will buy jewellery. We still love the idea of buying jewellery from our ‘Khandani’ jeweller and it will take some time before customers completely move to online jewellery shopping.

About MumbaiGloss

Parimita Chakravorty is an author, blogger, features writer and a communications specialist. She has written for various popular magazines and websites related to beauty, fashion, jewellery and lifestyle, including HAIR India, Femina.in, BeBeautiful.in, Hello, etc. She has also contributed to various youth blogs and magazines. Her book ‘Look Stunning At Any Size’ has been well appreciated and received by the readers. Currently, she is part of India’s leading IT brand and takes care of their internal communications. Parimita is also working towards bringing awareness about Endometriosis in India; a silent epidemic which is consuming a lot of lives. She manages a page ‘Endometriosis India Files’ where patients discuss their condition and diagnosis.
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