Zindagi launches new prime time programs on Oct 3

Zindagi channel by Zee Network promised to be different when it was launched. And over the years it has brought to its viewers beautiful stories from all over the world. Contrary to popular belief that Zindagi lines up only Pakistani serials; the channel sources TV content from Turkey, Spain, Italy, Latin America, Korea, etc. We at Mumbaigloss recently got a chance to speak to Mr. Sunil Buch, Chief Business Officer, Zee Entertainment Enterprises Ltd. (ZEEL), Chief Business Officer, through Indiblogger.

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Mr. Sunil Buch said, “Zindagi was launched with the promise of bringing the best shows from across the world to Indian television screens. Our compelling content has always been, and will continue to be our calling card. A thought leader in premium entertainment with a distinct character, Zindagi presents finite world stories with bold narratives which unveil universal emotions. Zindagi will enhance its slate of shows from 3rd October 2016Hand-picked stories from India, Turkey, Spain, Italy, Latin America and Korea, amongst others, will now be available on the channel. For our bi-lingual premium audiences, for the first time ever in India, Zindagi will also soon be available on a dual feed of Hindi & English. It will also be the first channel in the entire Indian TV industry to offer live streaming on Periscope,simultaneously with the linear TV feed.”

In the aftermath of Uri attacks Zee Network has decided to shelve any content arising out of Pakistan and shun Pakistani artists till both the countries come to a conclusion about the recent political development. Mr. Buch was very clear that country and army serving our country is paramount, whilst businesses and artists are secondary.

Dr. Subhash Chandra (Chairman-ZEE & Essel Group), said, “It’s an unfortunate decision we had to take to stop all programming from Pakistan. We at Zee, have tried for the past 24 years to bridge the gap, however, the one-way street is not working. We took a decision in our hearts right after the Uri attack. Our team met and agreed for the same. We at Zindagi want to respect the sentiments of our viewers, and of our country, and that is why we had to take this step.”

“Zindagi has been the reason for the rise of a number of stars from Pakistan like Fawad Khan and Mahira Khan but when we requested them to at least condemn the attacks without naming their country, none of them came forward.” He further added.

Zindagi has decided to launch new programmes on their prime time slot which deal with fictional stories that are real to life.

Zindagi, Little Lord

Zindagi’s new shows in the primetime slot include a light-hearted Turkish drama, ‘Little Lord’ at 7.30 PM, which is an endearing tale of a parent-child relationship seen through the lens of a six year old, Mehmet. And, the Turkish blockbuster ‘Fatmagul’ is the story of an innocent girl whose fairytale life is turned into a nightmare when she gets raped and is forced to marry the accused will continue to entertain viewers at 9.00 PM. Three Indian originals that push societal thinking are also a part of the new offerings and includes a rip-roaring comedy by Sunjoy Waddhwa’s Sphereorigins’ titled ‘TV Ke Uss Paar’ at 8.30 PM that is a tongue-in-cheek sitcom on the world of daily soaps and a reality check on how today’s society is obsessed with television.

TV ke uss paar, zindagi

The three endearing romances from India includes Anupam Kher’s first fiction production on TV called ‘Khwaabon Ki Zamin Par’ that will air at 10.00 PM and produced by his company, Actor Prepares. It is the story of a 24 year old boy, Arya who leaves behind his girlfriend, Niyati, and his family to come to Bombay to fulfill his dream of being a star! Gulshan Sachdeva’s Film & Shots have produced the next love story, ‘Agar Tum Saath Ho’ to air at 7.00 PM.

Agar tum Sath ho, zindagi

That centres around the journey of a rich Delhi girl, Neema, who marries a simple, middle class boy, Ravi much against her father’s wishes and how they dealing with her meddling father.   After the phenomenal success of ‘Feriha’ Zindagi will  soon premiere its second season.  And that’s not all…coming soon for the movie buffs on Sunday, ‘ZINDAGI AWESOMES’’ will feature the most iconic films that have defined Indian Cinema.

Sunil adds, “The channel’s positioning ‘Yeh Lamha Hi Hai Zindagi’ does justice to the brilliant brand name, and mirrors the essence of the word Zindagi. Anywhere in the World, Life is a finite procession of moments and it’s important that we live each and every one of them.

Looks like TV addicts will have a new reason to stay glued to their screens with Zindagi.

#Zindagikehtihai

About MumbaiGloss

Parimita Chakravorty is an author, blogger, features writer and a communications specialist. She has written for various popular magazines and websites related to beauty, fashion, jewellery and lifestyle, including HAIR India, Femina.in, BeBeautiful.in, Hello, etc. She has also contributed to various youth blogs and magazines. Her book ‘Look Stunning At Any Size’ has been well appreciated and received by the readers. Currently, she is part of India’s leading IT brand and takes care of their internal communications. Parimita is also working towards bringing awareness about Endometriosis in India; a silent epidemic which is consuming a lot of lives. She manages a page ‘Endometriosis India Files’ where patients discuss their condition and diagnosis.
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